Hard Sell: The Evolution of a Viagra Salesman|
by Jamie Reidy (Author)
Jamie Reidy is to the pharmaceutical business what Jerry Maguire was to
professional sports and Frank Abagnale (Catch Me If You Can) was to bank fraud.
He's the guy who's been there, done that, and walked away with the insider
stories. You'll find yourself rooting for Reidy and at the same time, you'll be
shocked by the realities of the world that paid his salary.
Hard Sell is a witty exposť of an industry that touches nearly everyone in
contemporary America. It reveals the questionable practices of drug reps,
nurses, and even physicians. Reidy traces his ups and downs as a rep for giant
drug manufacturer Pfizer, maker of some of the most widely prescribed and used
drugs in existence, including Viagra.
With equal parts self-confidence and self-mockery, Reidy tells it like it is in
the drug-selling trenches that are our local doctors' offices. The result is a
funny and fascinating book that will appeal to those with pharmaceutical sales
experience, medical professionals, those who have tried Viagra, and any American
unhappy with rising drug prices. Hard Sell will be an easy sale this season.
About the Author
Jamie Reidy was a Notre Dame graduate and U.S. Army officer before he "carried
the bag" for Pfizer during the drug giant's Golden Age from 1995 to 1999. After
tapping his English degree and transitioning to a literary career, Jamie now
fears he will have fewer opportunities for naps in his Manhattan Beach, Calif.,
home than he did as a drug rep
Hardcover: 224 pages
Publisher: Andrews McMeel Publishing; 1 edition (March 1, 2005)