NatureFirst USA

Ethical Markets: Growing the Green Economy

by Hazel Henderson (Author), Simran Sethi (Author)

Editorial Reviews
From Publishers Weekly
In this companion to the television series of the same name, economist Henderson
delivers an optimistic overview of socially responsible, environmentally
sensitive businesses, investors and visionaries. Keeping an eye on the "triple
bottom line" that adds "people" and "planet" to the usual focus on "profits,"
the book divides "cleaner, greener, more ethical and more female sectors of our
U.S. economy" into three areas: lifestyles of health and sustainability,
socially responsible investing and corporate social responsibility. An economist
with a long history of activism in "redefining success" (for example, revamping
the GDP to include environmental capital and unpaid labor such as
child-rearing), Henderson adeptly packs large amounts of information into
chapters within her expertise. Discussion of topics that are further from her
experience, such as green building and the health care system, tends to careen
from problems to solutions so quickly that a reader can become confused. The
interviews after each chapter, meant to show how CEOs are "walking the talk,"
seem to be taken unedited from the TV show, coming across as incoherent and
shallow. Fortunately, the book is crammed with Web references that can offer a
fuller picture to readers tantalized by this glimpse of the economic revolution
thriving below the radar of mainstream media.

This book is a powerful and much needed antidote to the widespread hopelessness
about our global ecological crisis. Hazel Henderson uses her flawless systemic
analysis, great eloquence, and her unique gift for provocative, yet disarming
aphorisms to show us not only that the transition to a sustainable future is
possible with existing technologies and conceptual models, but also that it is
already well on its way." Fritjof Capra, author of The Web of Life and The
Hidden Connections

Product Details

Paperback: 300 pages
Publisher: Chelsea Green (February 1, 2007)
Language: English
ISBN-10: 1933392231



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