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Marketing Green Building Services: Strategies for Success

by Jerry Yudelson (Author)



Book Description

Understand the green building business case and learn how to market and sell
green developments to your clients

Product Description
Marketing Green Building Services: Strategies for Success presents all the
information key decision-makers need to respond to the fast-growing market for
green buildings, design and construction services and products. Completely
updated, revised and expanded from the authors previous works, this book is the
one resource you need to succeed in the green building marketplace.

With a sound grounding in contemporary marketing theory and practice, the book
assembles hard-to-find information to assist executives and partners in design
and construction firms in crafting competitive strategies that build on their
firm strengths, while shoring up their weaknesses. Since most design and
construction firms specialize in particular market sectors, the book
systematically examines the important market segments for green buildings. It
also presents key business case justifications for green buildings that help
architects, engineers and builders to understand client motivations and respond
to them with appropriate marketing tactics and communications strategies.

The book examines how the green building market is adopting certain new products
and design approaches, information that will help manufacturers and product
sales teams to craft appropriate marketing strategies. The book also helps
owners and developers understand the green building business case and to find
out what other leading-edge firms and projects have learned - how to market and
sell green buildings and green developments in a highly competitive marketplace.

* Find out how leading-edge firms market and sell green buildings
* Develop strategies for success in this fast growing, constantly changing and
highly competitive marketplace
* Learn how to understand client motivations and respond to them with
appropriate marketing tactics and communications strategies

Product Details

Paperback: 312 pages
Publisher: Architectural Press; 1 edition (October 30, 2007)
Language: English
ISBN-10: 0750684747

 

 

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